Strategy Analysis & Development

The task of a Marketing Strategy is to manage an organisation's reputation, credibility and corporate image - to shape it, promote it and protect it. This should be undertaken with a planned and sustained effort to establish and maintain mutual understanding between the organisation and its public. Furthermore, the strategy should awaken the individual in such a way as to make him/her arrive at positive decisions about the organisation, its service and positioning. The individual will then approach the company through volition, rather than obvious instruction. As part of the process of developing a marketing strategy, Journeyman will consider all the factors relating to the product/service offered and the target audience.