Marketing

Marketing is a function of: price, product, place and promotion. Get all these right and your product or service will be successful. However, the term 'marketing' is often used to refer to the promotional aspect of the function and in this context marketing should be viewed in its widest definition to include all marketing tools. It is the mix of marketing tools to fit a requirement and budget which requires careful planning and implementation. Journeyman develops marketing plans which are costed and timetabled to ensure implementation and allow analysis of effectiveness and amendments as required.